Social Media and Advertising

Social media has benefited the advertising and marketing industry greatly. Not only it has a wide range of segmentation to choose from but it is also free of charge. Social media sites such as Facebook is a free of charge advertising site for the company where also all company that you know of will use this to interact with their customers and keeps them up dated with all the new promotions and sales. The more followers a company has the wider range of people they are able to reach out to and communicate with. Another social media website such and Youtube does great job advertising for companies because their advertisement plays during the beginning of each video. However, using Youtube as a source of advertisement is not free but may also cost a large sum of money. The benefit of Youtube for promotion and advertisement is that there are millions, if not billions of people on Youtube on a daily basis. Depending on which country you are advertising to or located in, over a million people may have watched the company’s advertisement. Overall, social media is a large stepping stone for advertising because it takes promotion of their products or services onto another level.